In my opinion, the Democratic Party should run the following campaign for the next 59 days. There should be a series of commercials/ads that run regularly until the election. The content of these ads will be:

·      Ad starts with the message "McCain...more of the same."

·      The ad should then choose one issue to address and speak to how choosing    McCain would continue the Bush policy for that particular issue.

·      Example 1: McCain...more of the same. Choosing McCain will continue the Bush tax cuts to corporations. This plan will cost $4 billion dollars over 10 years versus $3 billion with my plan. (Numbers not accurate). Obama.... the real change for America.

·      Example 2: McCain.... more of the same. The current war in IRAQ costs the American taxpayer $5 billion/month. The drawdown that I (Obama) propose will save billions that can be re-directed to those issues that WE as Americans truly care about. Obama...the real change for America.

This proposed campaign would do two things. First, it is a subliminal message that most of us as Americans can capture and remember like a bad song that we can't get out of our heads. Secondly, it also erases the Republican Party's new message of being "mavericks" and "reformers."

As far as addressing the popularity of Governor Palin, it's simple. If the Democratic Party should decide to address the absurdity of Sarah Palin for VP, here is a strategy that I think will be effective.

First, there would be a series of commercials that would run concurrently with those above. The message for this series is this: "Elected versus Selected...that is the difference." The Republicans keep suggesting that Palin has more experience than Obama. For those who do not already understand the judgment and skill that Obama brings to the Presidency, this is an argument that the Democrats can't win.  But I think that the fact that over 18,000,000 million people Elected him to be our Democratic nominee versus the fact that one man, McCain, Selected Palin for her chance to be in the White House is all that needs to be said to stop this argument. For those undecided, the fact that their fellow Americans thinks his experience is enough is a stronger argument than any other.

A second approach would be a series of commercials that challenge every lie that the Republican Party is touting as Palin's "executive experience."

·       Example1: "The Palin experience": Commercial shows her speech stating that she sold the plane on eBay. Commercial then shows the evidence that the plane was sold through a Broker at a loss. Commercial ends with the following statement...."Is this the experience that YOU want for America?"

·       Example2: "The Palin experience": Commercial shows Palin interview where she says she has no idea what a Vice President does.  Commercial ends with the same statement. Is this the experience that YOU want for America?"

·       Example3: "The Palin experience": Commercial shows her speech where she said NO to the bridge to nowhere. The commercial then shows the evidence documenting that she initially was for it but even after she said NO took the cash for her state anyway. The ad ends as noted above.

My motivation in writing is this. There is still a good chance that the Democrats may lose this election not because they have an inferior product but because they have inferior marketing. The thought that the Republicans could maintain control over our America for another four years scares me. Folks we have to wake up! This ain’t politics.... this is personal.

Take action.  "McCain...more of the same" or "Obama.... the real change for America". Share your comments and pass the word.  

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